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  • Founded Date October 28, 1935
  • Sectors Telecommunications
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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill

The makers of Viagra are set to launch a brand-new ‘discrete’ form of the drug that will replace the iconic – and immediately recognisable – little blue pill.

The distinctive diamond-shaped tablets could soon be replaced by a pink, rectangle-shaped ‘wafer’ that dissolves on the tongue, suggesting it does not need to be taken with water.

About half of guys over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million prescriptions for Viagra on the NHS.

The drug first pertained to the marketplace in the 1990s after being invented by the American pharmaceutical business Pfizer.

It was first established in the 1980s as a heart disease medication, but trial individuals saw it had an unusual adverse effects – frequent erections.

Now, Pfizer spin-off Viatris, which owns the Viagra name and brand name, has obtained a hallmark in the UK for the new form of the drug, Viagra ODF.

Viatris has currently launched the Viagra ODF in Canada and promoted it as being ‘thin and discreet’ which may be more suitable for numerous customers.

The distinct tablets – which can cause humiliation for some patients – has actually been reinvented and a brand-new dissolvable type may be readily available to Brits in the next five years. Stock image

‘Tablets are not always bearable to clients and also sometimes the size of tablets might put patients off having them,’ Thorrun Govind, pharmacist and health professional, told The Telegraph.

She included: ‘Some males might still be discovering the idea of having Viagr awkward, but I would hope that males’s health and discussions about sexual health have carried on since Viagra was very first .’

Ms Govind thinks this new style is a ‘favorable advance’.

The brand-new dissolvable medication is believed to likely come to the UK imminently.

Rebecca Anderson-Smith, partner and chartered trade mark attorney at Mewburn Ellis, told the newspaper that the hallmark application is a ‘great indication’ it will be readily available within the next five years.

She described trade mark registrations can be cancelled if they are not utilized for a continuous duration of 5 years or more after registration. As a result, it appears Viatris means to introduce the item within the next couple of years.

However, giving a trademark would not ensure the ODF might be sold and it would need to be authorized by the Medicines & Healthcare products Regulatory Agency first.

It’s anticipated to cost the like the tablet variation and to be offered in the exact same dosages.

A total of 4.57 million prescriptions for sildenafil, more frequently understood by the brand name Viagra, and other types of impotency drugs offered under the trademark name Cialis and Levitra, were dispensed by the health service in 2023

This comes after dodgy Viagra was found to be Britain’s biggest fake drug after more than ₤ 6.2 million of fake blue pill were taken by UK regulators in 2023.

More products of the erectile dysfunction drug were discovered than knock-off variations of painkillers like morphine.

Health officials said online merchants flouting policies were behind the counterfeit materials with a lot of being imported from nations like India without a proper licence.

Data, from UK regulator The Medicines and Healthcare items Regulatory Agency (MHRA), show 2.6 million dosages of sildenafil, the generic name for the medication best called Viagra, were taken last year.

Another half-million doses of tadalafil, another erectile dysfunction drug sold under the brand name Cialis worth ₤ 1.2 million were likewise seized.

While all medications carry potential side effects drugs from unreliable sources may either not work or carry additional active ingredients or pollutants like heavy metals or other drugs that could be dangerous.

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