
Pfizer Inc.
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Founded Date October 4, 2004
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Company Description
New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill
The makers of Viagra are set to introduce a new ‘discrete’ kind of the drug that will change the iconic – and immediately recognisable – little blue tablet.
The unique diamond-shaped tablets might soon be replaced by a pink, rectangular ‘wafer’ that dissolves on the tongue, meaning it does not need to be taken with water.
About half of males over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million prescriptions for Viagra on the NHS.
The drug initially concerned the market in the 1990s after being invented by the American pharmaceutical company Pfizer.
It was first established in the 1980s as a heart disease medication, however trial individuals discovered it had an uncommon negative effects – frequent erections.
Now, Pfizer spin-off Viatris, which owns the Viagra name and brand, has obtained a trademark in the UK for the new type of the drug, Viagra ODF.
Viatris has already launched the Viagra ODF in Canada and promoted it as being ‘thin and discreet’ which may be preferable for lots of customers.
The distinct tablets – which can cause shame for some patients – has been transformed and a brand-new dissolvable type might be readily available to Brits in the next five years. Stock image
‘Tablets are not always bearable to patients and likewise in some cases the size of tablets might put patients off having them,’ Thorrun Govind, pharmacist and health specialist, told The Telegraph.
She included: ‘Some guys may still be finding the principle of having Viagr awkward, however I would hope that guys’s health and discussions about sexual health have carried on given that Viagra was first formulated.’
Ms Govind thinks this new design is a ‘positive step forward’.
The new dissolvable medication is thought to most likely come to the UK imminently.
Rebecca Anderson-Smith, partner and chartered trade mark lawyer at Mewburn Ellis, told the paper that the hallmark application is a ‘good indication’ it will be available within the next five years.
She discussed trade mark registrations can be cancelled if they are not utilized for a continuous period of five years or more after registration. As an outcome, it seems Viatris plans to release the product within the next few years.
However, giving a trademark would not guarantee the ODF might be sold and it would need to be approved by the Medicines & Healthcare products Regulatory Agency first.
It’s expected to cost the like the tablet variation and to be readily available in the very same dosages.
A total of 4.57 million prescriptions for sildenafil, more commonly known by the trademark name Viagra, and other types of impotency drugs offered under the brand Cialis and Levitra, were dished out by the health service in 2023
This follows dodgy Viagra was discovered to be Britain’s most significant counterfeit drug after more than ₤ 6.2 countless fake blue tablet were seized by UK regulators in 2023.
More materials of the erectile dysfunction drug were discovered than knock-off versions of painkillers like morphine.
Health authorities said online sellers flouting regulations lagged the counterfeit supplies with the majority of being imported from nations like India without a suitable licence.
Data, from UK regulator The Medicines and Healthcare items Regulatory Agency (MHRA), show 2.6 million dosages of sildenafil, the generic name for the medication best understood as Viagra, were taken in 2015.
Another half-million doses of tadalafil, another erectile dysfunction drug sold under the brand name Cialis worth ₤ 1.2 million were also seized.
While all medications carry possible adverse effects drugs from unreliable sources might either not work or carry extra active ingredients or contaminants like heavy metals or other drugs that could be harmful.