Behavior – What do they do online. Behavior: Where do they go for information? Because targeted campaigns are made for particular audiences, they have a higher conversion rate. Geography: Where do they live? Interests: What subjects do they find interesting? What hobbies do they have? You can use any combination of these factors to target your campaigns. What part of the country do they live in? What do they do online? However, it’s crucial to remember that your conversion rate will increase with an increase in specificity.

Job title: Do they own a business or are they homeowners? Campaigns that are targeted to particular demographics have a higher chance of connecting with them and producing leads. Angie’s List is unique because its reviews are taken into consideration when consumers are choosing a roofer. And as a Pro on the site, you’ll receive qualified leads, which means you don’t have to worry about sifting through hundreds of leads to find quality clients.

Find out more about our roofing marketing solutions right now! Another popular home improvement review website with millions of monthly visitors is Angie’s List. Ready to take charge of your online presence? An efficient social media marketing plan is essential for expanding your roofing company’s online audience and engagement. Your efforts will be restricted to attempting to post on Facebook without that plan, and you will be squandering time and money that could be used refer to this page for more tips expand your business.

Recognize your niche: There are numerous subcategories to take into account, even when it comes to particular roofing products and services, due to the size of the roofing industry. For instance, you might specialize in installing metal roofs for residential buildings as the owner of a roofing business. Even though you might be primarily interested in attracting homeowners to your website, you may also want to try reaching out to roofing manufacturers, general contractors, and home improvement professionals.

Many of the best roofing company social media accounts have followed this template to create a strong social following for their brands. Links to key roofing company websites, including the blog, e-commerce store, and website. As is common on the social media pages of many roofing companies, they also take care to post content that is unrelated to roofing. Captivating captions as well as captions that promote dialogue. These social media accounts frequently employ distinctive filters to give their page a particular vibe.

Top-notch photos and videos are features of the best social media profiles. Successful social media advertisements with a clear call to action and the appropriate audience targeting. Remember that PPC is not always the most economical way to get high-quality leads to your website and that it requires constant investment.